FIRMENRADL.AT

Branding and visual design for a nationwide campaign in Austria for firmenradl, a company bike program that lets employees lease bikes through their employers for both work and personal use.

The campaign centered on the playful slogan “ABGEFAHREN GÜNSTIG!”, which uses the German word abgefahren to mean both “unbelievably” and “riding off.” This concept was translated into a full campaign across print, social media, and video ads.

firmenradl.at

Services
Consulting, Print Design,
Digital Design

Project Management
stroblbinder

Film Production
kaiserschnitt

Photography
Konstantin Reyer