FRIDOLINA
Children’s Care Home

FRIDOLINA is a care home for chronically and terminally ill children that opened in 2023. I developed the logo and full corporate design for the launch, including signage, print advertisements, and image films.

The first image concept, inspired by their slogan “Lassen wir das Leben einziehen” (“Let’s let life move in”), shows a whimsical play castle made from moving boxes—suggesting a new beginning created by children’s imagination. The second concept centers on a heart-shaped bubble wrap bubble, echoing the same slogan while symbolizing both care and vulnerability.

A third visual uses a soap bubble shaped like a heart to express the fragility and beauty of life, paired with the poignant line: “Für die Zeit, die uns bleibt” (“For the time we still have”).