LUST — Lukas
Strobl

Awarded Red Dot Design Award 2022, CCA Bronze Venus 2022 & Joseph Binder Award Auszeichnung 2022.

Together with Studio GRUND, we developed the concept and branding for Lukas Strobl’s new line of natural wines, inspired by the wild coasts of Europe.

I created the hand-drawn logo, designed to reflect the organic character of natural wine. By shaping the first two letters of Lukas Strobl’s name into LuSt – which also means “desire” in German – the mark became both personal and symbolic. This became the brand’s defining mark, appearing not only on the labels and bottles, but also embossed on corks and wrapping the cardboard packaging.