Wacholderbär
Organic Dry Gin

As part of an internal competition among designers at my company, I developed the name, concept, and packaging design for a new Austrian gin line. I came up with the name Wacholderbär—a German wordplay combining Wacholderbeeren (juniper berries, the key ingredient in gin) and Bär (bear).

I illustrated the bear, designed the logo, and proposed three gin varieties, each featuring regional ingredients from the hometowns of the three owners. My design was selected, and all three flavors went into production in 2018. They are now available in select bars and restaurants across Austria.